This British postcard was mailed to Mr. W. Roberts, 3302 Lindell Avenue, St. Louis, Missouri on 22 January, 1904. The unknown sender posted it from what is today an upscale area of South Kensington, London. The message reads, “34 Brechin Place. Received yours today the 22nd. Thanks so much, am delighted with them. This is a little of Earls Court exhibition. Will write.”
The wheel at Earls Court, London, was built by Maudslay, Sons, and Field, for the Empire of India Exhibition, and opened to the public 17 July, 1895. The project’s engineer was H. Cecil Booth, who recalled, “One morning in 1894, W. B. Bassett, a retired naval officer, one of the managing directors of the firm, entered the drawing office and called out ‘Is there anyone here who can design a great wheel?’ There was dead silence, whereupon I put up my hand and replied, ‘Yes, I can, sir.’ Basset’s answer was ‘Very well, get on with it at once. It is a very urgent matter!’” (Ferris Wheels: An Illustrated History by Norman D. Anderson.)
The design and build process resulted in a 440-ton wheel that reached a height of 220 feet. It had 40 cars, each of which carried up to 40 passengers. On a clear day, from the apex, riders could see out across London and as far as Windsor Castle. At night, the wheel was a sight in itself, with a spotlight affixed to it and the entire structure and passenger cars decorated with incandescent lamps.